CTV Takes Center Stage. A Global Benchmark Report from Innovid
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CTV isn’t just an American phenomenon, it’s worldwide and marketers looking at how the massive changes in the TV industry are playing out will find great value in this must-read report.
In this report from Innovid focused on the worldwide CTV landscape, you will learn:
Why CTV is upstaging mobile in terms of video impressions
Which verticals are making the most use of CTV (Hint: it’s not who you’d expect)
Which regions had the biggest share of CTV viewing versus mobile and desktop
Why programmatic is so important to today’s marketing mix
The advantages of dynamic and interactive video ads and the role QR codes play
The best strategies for meeting reach and frequency goals and how to set audience targeting goals
