Brand Innovators 2021 : Media Buying Insights
As part of the Brand Innovators 2021 Media Buying Summit, TV[R]EV is presenting three separate buying insight keynote presentations. You can read a summary of each below, and download all three in a single .zip file.
Buying Insights: Addressable Advertising
Addressable TV advertising really took off in 2020, and that momentum is poised to continue here in 2021. With data from iSpot.tv, we look at last year’s growth curve for addressable ads and which industries drove that increase.
Buying Insights: Social Video Audience Ratings
Social video audiences remain underleveraged by both brands and publishers -- in part because of inconsistent measurement. Using Tubular Audience Ratings, this report examines social video’s 2020 growth via unique viewers and minutes watched, to highlight buying opportunities.
Buying Insights: New TV Advertisers in Q1
Even with last year’s various shifts in how audiences watch TV, it remains a crucial medium for distributing brand messaging at scale. iSpot.tv data highlights the new (and returning after a year away) brands on TV in Q1 2021, and the industries that produced the most new advertiser TV impressions.
