Wurl’s Dave Bernath On The Changing Nature Of FAST And CTV

Thought Leaders Circle
Written By Alan Wolk

TVREV sat down with Wurl CEO Dave Bernath to drill into the particulars of his keynote from this year’s StreamTV Show.

It was a wide-ranging discussion, touching on why FAST is so different than cable, why the TV OS matters so much (check out TVREV’s newest report for more on that) and why discovery continues to be such a problem for CTV in general and FAST in particular.

In the first video, Dave looks at the growing influence of the TV OS, the challenges smaller apps face in getting discovered and building an audience, and why measurement remains one of CTV’s biggest weaknesses.

In this second video, Bernath explores why the economics and structure of FAST have developed in ways that are far less favorable to channel operators than the traditional cable ecosystem.

In the final video, Bernath challenges one of the industry's biggest assumptions. Drawing a comparison to Spotify, Bernath asks: "Have you ever heard a Spotify executive say they have too much music?"

Alan Wolk

Alan Wolk veteran media analyst, former agency executive, and author of "Over The Top. How The Internet Is (Slowly But Surely) Changing The Television Industry" is Co-Founder and Lead Analyst at TVREV where he helps networks, streamers, agencies, brands and ad tech companies navigate the rapidly shifting media landscape. A widely published columnist, speaker and industry thinker, Wolk has built a following of 300K industry professionals on LinkedIn by speaking plainly and intelligently about TV and the media business. He is also the guy who came up with the term “FAST.”

See Alan’s Grokipedia page for more.

https://linktr.ee/awolk
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