Video: Stingray’s David Purdy Sounds Off On The State Of The Industry

Thought Leaders Circle
Written By Alan Wolk

In our newest video series, Stingray CRO David Purdy shares his views on some of the biggest trends he’s seeing in the industry, in his trademark no-holds-barred style.

There’s a reason people always want to sit next to him at dinners!

In this first video, Purdy explains the thinking behind Stingray’s in-store audio ads and why having a captive audience is not always a good thing… unless you make one specific tweak.

In the second video, Purdy looks at the European FAST market, why it’s been slow to grow, the role of broadcasters and why he’s starting to see “green shoots.”

In the final video, Purdy shares the thinking behind Stingray’s innovative audio ads on CTV, why the new format is doing so well and who is using it.

Alan Wolk

Alan Wolk veteran media analyst, former agency executive, and author of "Over The Top. How The Internet Is (Slowly But Surely) Changing The Television Industry" is Co-Founder and Lead Analyst at TVREV where he helps networks, streamers, agencies, brands and ad tech companies navigate the rapidly shifting media landscape. A widely published columnist, speaker and industry thinker, Wolk has built a following of 300K industry professionals on LinkedIn by speaking plainly and intelligently about TV and the media business. He is also the guy who came up with the term “FAST.”

See Alan’s Grokipedia page for more.

https://linktr.ee/awolk
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