Hot List: Truth(set), Emotions, And More

“Surround Yourself With Those Who Fight For You In Rooms You Are Not In” - Unknown

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Hello from Possible, the Cannes before the Cannes, where the attendees aren’t interloping on tech or creativity, but rather have something dedicated to marketing not run by dorks.

And for now, it’s working. Almost everyone’s got an audience to sell here, or a way to reach em. But not all solutions are created equal, so how to differentiate?

• Some companies, like Truthset, are devising new ways to increase the potency, portability and price of audience segments.

• While others like Mediaprobe, are using context and emotions, as explored in a special webinar last week (thanks for all those who came!)

All that and more below. And be sure to check us out next week at NewFronts, in June at Stream TV in Denver, etc.

Thanks for coming

J.

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TVREV ORIGINALS

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Truthset Comes Up With AAA Idea For Rating Data Quality - Jon Lafayette

The Future Of TV Measurement Is Looking Rather Emotional - Alan Wolk

What To Watch For During Events Season, Max Cracks Down On Password Sharing - Alan Wolk

Comcast Spells Out Plans To Slow Broadband Sub Losses - Jon Lafayette

Broadcasters Say Deregulation Will Boost Local News — But “Must-Run” Content Suggests Otherwise - Tim Hanlon

Better Reach, Impact: Ad News from Innovid, iSpot and Magnite - Jon Lafayette

A Flock Of Black Swans: What Could Blindside The OTT Industry In 2025–26? - Kauser Kanji

What If The NHL Just Embraces Being Post-Cable TV? - John Cassillo

Viant’s Lockr Adopts Multiple Identity Systems To Boost Addressability Of Internet Advertising - Jon Lafayette

Majority Of Sports Viewers Like 'Prime Vision' AI Features During Games - John Cassillo