Evolution And Growth of Live Video

Written By Jesse Redniss

!function(e,t,n,s,u,a){e.twq||(s=e.twq=function(){s.exe?s.exe.apply(s,arguments):s.queue.push(arguments);},s.version='1.1',s.queue=[],u=t.createElement(n),u.async=!0,u.src='//static.ads-twitter.com/uwt.js',a=t.getElementsByTagName(n)[0],a.parentNode.insertBefore(u,a))}(window,document,'script');// Insert Twitter Pixel ID and Standard Event data belowtwq('init','nvk1p');twq('track','PageView');For the last few years, digital video has accounted for a growing majority of our web activity and attention, and many of the those who saw success with standard social videos are now going all-in on live-streamed video experiences on Facebook, YouTube, Twitter & other platforms.BRaVe Ventures partnered with Brightcove to do a deep dive of this growing and evolving social video landscape. The below infographic exploring the live video marketplace is part of a series of informative assets born from that partnership.You can view all the assets here, including the in-depth white paper on the state of social video, packed with market context, insights, case studies and best practices and more.

brightcove_infographic_part2_oct4

Jesse Redniss

Jesse Redniss: Architect of Media’s Data-Driven Evolution

Jesse Redniss is a preeminent strategist and executive who has spent over two decades designing the infrastructure for scalable growth across the global media landscape. Renowned for translating creative instinct into operational discipline, Redniss held defining roles at WarnerMedia and Turner, where he modernized legacy systems to connect audience insight directly to monetization. As EVP of Data Strategy and GM of the WarnerMedia Innovation Lab, he unified identity and measurement across HBO Max, CNN, and Turner, supporting over $1 billion in advanced revenue. From pioneering the LaunchPad advertising platform to co-founding BRaVe Ventures—which provided the foundational strategy for OpenAP—Redniss has consistently ensured that emerging technologies are built directly into the business model to scale engagement.

Currently, Redniss serves as Chief Strategy Officer and Board Member for Global Objects, where he is pushing the boundaries of commercial deployments in Physical AI and Spatial Intelligence. This follows his tenure as Co-Founder and CEO of Precise.ai, a privacy-forward data collaboration platform designed to help enterprises activate audience insights while navigating complex global regulations. Whether operating within global conglomerates or building from the ground up, Redniss specializes in mastering structural change at the intersection of distribution, technology, and revenue economics. He remains a central figure in aligning identity, measurement, and audience behavior into unified, scalable strategies that thrive in an AI-integrated, spatial world.

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