“We've doubled our ads revenue year-over-year last year. We expect to double it again this year so that should give you a sense of the slope of monetization growth that we're on,” said co-CEO Greg Peters

Coming soon: linear ads, third party deals and more granular targeting, says GM James Grant

Users will be able to reach consumers as they move from watching Netflix, Amazon Prime Video and YouTube to out of home and online video environments.

A spot featuring Jack McBrayer from NBC’s 30 Rock shows him giving an NBC studio tour to a group that includes NBA stars Giannis Antetokoumpo, Jayson Tatum and Victor Wembanyama. 

Disney’s Magic Words are coming to live programming, including sports, as the company looks to make streaming a better vehicle for video for viewers and advertisers.

The war for the future of advertising will continue to be waged between the traditional media companies and the digital giants. And the upfront will remain a key battleground.

The new Fubo streaming service being created using Disney services will feature networks ABC, ESPN, ESPN2, ESPNU, SECN, ACCN, ESPNews, as well as ESPN+.