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Upfronts 2025: AMC Networks Thinks It’s Time For A Depression Era Drama
Programmer also launching new channels as it marks 15th anniversary of ‘The Walking Dead’
AMC Networks Hitches Upfront Pitch To Outcomes
A campaign for Post increased consumer spending on Fruity Pebbles by 14% in homes exposed to the commercials
Digital Giant Amazon Elbows Deeper Into TV’s Upfront, Signaling Market Remains Vital
The war for the future of advertising will continue to be waged between the traditional media companies and the digital giants. And the upfront will remain a key battleground.