‘We can enable publishers to deliver an integrated cross-platform campaign, providing true cross-platform reach and frequency currency management, and more targeted, effective campaigns with far less waste,’ said Howard Shimmel.

A campaign for Post increased consumer spending on Fruity Pebbles by 14% in homes exposed to the commercials

Previously, Nielsen said its out-of-home measurement covered 60% of the country

Christmas football, ‘Squid Game’ boost Netflix