Bloomberg Partners With WatchWith For VidPlus, Everything Gets More Contextual
Imagine the following scenario: You’re watching an episode of Bloomberg’s “With All Due Respect” online. Mark Halperin just said something about climate change and a well-designed overlay pops up with a few recent articles straight from the Terminal about temperature trends, oil prices, and North Atlantic shipping routes. Below that, an ad pod serves up an ad for Hillary Clinton talking about global warming. After that, a segment on the latest Bloomberg polling numbers, with an overlaid call to action on how you think the President is doing in his approval rating. This, thanks to the new Bloomberg VidPlus service, isn’t a hypothetical anymore – it’s how they’re moving forward.VidPlus’s new functions are powered by WatchWith, who we spoke with this past winter on how the future of video is annotations. Chatting with their CEO Zane Vella, fresh out of the Bloomberg Upfront, he was excited to partner with an innovative media company that’s looking ahead “at Amazon and Hulu and YouTube as the trends where information is going – at the global digital landscape and the innovation in ad products and new video experiences.” Zane was delighted to see that Bloomberg was already looking at this annotation idea before WatchWith came along and viewed them as “an accelerator.”This new technology is coupled with the rebranding of Bloomberg’s branded content studio, now dubbed Kinection, which seeks to “combine the kinetic energy of our proprietary data and technology with the connective power of our global, multi-platform scale.” This new branded content will be seen along with new offerings from Bloomberg’s video production arm, including a new series called “Big Problems. Big Thinkers” that will showcase business and cultural icons such as Warren Buffet, Steven Soderbergh, and the Dalai Lama. Other series include “Success By Design,” on the fashion industry, and “Walk The Talk,” on gender equality.“It’s the idea that the ad product is in a way about the viewer wanting more. It’s about wanting to go deeper in that subject matter and it allows the brand to be aligned with that.” And what better network to create the new way to present information in a timely, efficient, and visually contextual way than Bloomberg?[embed]https://vimeo.com/164138638[/embed]
