This is a weird time of season, where some are already slammed in Q1 beast mode, while others sluggishly emerge for a new calendar year. 

Feeds full of thoughtful reflections of the one that passed are now yielding to predictions ranging bland to bold. 

Change seems imminent, it’s constant and accelerating – yet at the same time, some things seem to never change. Thank goodness for that.

To help you kick off the first weekend of 2024, we are happy to share a smattering of sizzling TVREV originals and news you can use… but until now have been hitting snooze. Wake up MOFOs, it’s time to go!!!!!

If you said yes to CES, say hi to us on the scene as we will be gathering Thought Leader perspectives and sharing gems as we do every year.

NEWS TO PERUSE

Across the Industry:

• VIDEOAMP CEO STEPS DOWN AS COMPANY LAYS OFF 20% OF STAFF - Jack Neff [Ad Age]

• Americans Are Canceling More of Their Streaming Services - Sarah Krouse [WSJ]

• U.S. Advertising Revenue Forecast Raised for This Year and Next, But With a Big Caveat - Georg Szalai [THR]

• 2024 will see the start of the ad-supported streaming war - Tim Peterson [Digiday]

• Catalog Wars: Sizing Up Streaming Giants’ Strength in Numbers — The Hollywood Reporter - Rick Porter [Apple News]

• Why Netflix, Disney, and other Hollywood execs all have big plans for CES 2024 - Lucia Moses [Markets Insider]

• 2024 Promises More Premium Inventory – And Bigger Budgets – For In-Game Ads - Anthony Vargas [AdExchanger]

• NCAA agrees to $920 million, 8-year deal with ESPN for women's March Madness, 39 other championships - Ralph D. Russo [AP News]

• Max B/R Sports Offering Will Launch As Paid Add-On Later Than Expected Due To Tech Integration Process - Dade [Hayes]

• Google shuts 1% of cookies—how ad tech players are preparing - Garett Sloane [Ad Age]

From Our Thought Leaders Circle:

• Interactivity, shoppability, new formats make their way to CTV advertising in 2023 - Bevin Fletcher [StreamTV Insider]

• TVOS wars heated up in 2023 - Bevin Fletcher [StreamTV Insider]

• Looking Ahead at Ad Tech as New Year for CTV, Data and Programmatic Begins - Jon Lafayette [B+C]

• Mediaocean Announces Findings from 2024 Advertising Outlook Report - [Yahoo Finance]

• Mastering cookie deprecation: 3 essential insights for marketers - Tim Braz [Marketing Dive]

• Programmatic Advertising's Role in Carbon Reduction: Magnite's Selman - Robert Andrews [Beet.TV]