Go90 never found its footing despite access to Verizon’s 150 million customers, and now shutters as its focus moves elsewhere: toward brands maximizing digital video. While that’s a noble goal, it’s also not a new one. YouTube has long been a place where brands can find engagement with audiences, and Facebook, Twitter, Snapchat and Instagram have followed that lead. Whatever new discoveries Verizon has in store for brands and video could end up being transformative for the industry for all we know. But no one should be waiting around for them when so many other options with captive audiences already exist. TVREV host Annie Edwards and I discuss on this Marketing Minute segment.

What do you think?