Blockchain & Advertising, An Ad Ledger Collaboration
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Marketers must worry about brand safety, rampant fraud, and the fact that roughly 70% of every ad dollar they spend disappears into the digital abyss. However, Blockchain promises to reestablish the primacy of the relationship between advertiser and publisher, allowing for full transparency on all transactions. It also has the potential to do something quite radical: empower the consumer.
This report was produced with the agencies and technology companies assembled under AdLedger.
