The Future Of Television. Dissected Daily.
Why Are Streamers Sleeping On The Kids' Content Niche?
While demand for kids content remains high, supply is surprisingly low. Brandon Katz looks at what’s behind the imbalance.
Only Connect. How Tubi Is Winning Hearts, Minds And Ad Dollars With Emotionally Resonant Originals Like “Big Mood”
With new originals like “Big Mood” Tubi’s been on a winning streak this spring. We sat down with Tubi’s Cynthia Clevenger in a new video series to understand why.
Age Matters: How Should Streamers Balance Old and New Library Content?
Balancing much-loved older hits with still-hot newer ones is a balancing act for streaming services. Brandon Katz looks at what they should and should not do to solve this.
Tubi's Cynthia Clevenger on How Authentic Content Drives Stronger Viewer Engagement
Tubi’s Cynthia Clevenger explains how culturally relevant series like “Big Mood” help advertisers connect with audiences.
In Global Content Wars, Netflix's Hefty Investment in Overseas Programming Outstrips Amazon
Does winning on a global basis means investing in more non-US content? Netflix seems to think so and that’s why they’re way ahead of Amazon
Join TVREV at the StreamTV Show and at Cannes Lions
Join TVREV at Cannes Lions and at the StreamTV Show where we have two fantastic opportunities for brands this June.
Tubi's Original Content Play: How Series Like 'Dead Hot' Offer New Opportunities for Advertisers
Our exclusive video series with Tubi’s Cynthia Clevenger, explains how original series like Dead Hot are transforming advertising in streaming.
FAST Forward: How Regional Focus Could Change Sports Media
As FASTs increasingly skew local, the case for live sports grows stronger. Brandon Katz unpacks.
ZEASN's Ronny Lutzi On Why Independent TV Operating Systems Are The True Mavericks of the TV World
In this Q&A from our new report on The TV OS Wars, ZEASN’s Ronny Lutzi lays out the case for independent operating systems.
The Much Needed Marriage of Brand and Performance Marketing
Paramount’s Dario Spina on why creative still matters in advertising and how brands can take advantage of that.
Big Sporting Events Are Just Part of a Bigger Ad Game
Madhive CRO Jon Kaplan tackles the future of advertising as it relates to sporting events, and what that means in the age of streaming.
Leveling Up or Losing Steam? The Evolution Of Video Game Adaptations In Film And TV
Having strip mined comic books, Hollywood is looking to video games for its next batch of hits. But is there enough IP to draw on?
Iger Wins The Mouse Wars, The NBA Lends A Shoulder To Roku
Whither goes the Mouse House, so goes the industry. Or at least the old school media companies. Why Iger’s win matters plus why having an NBA shoulder channel is a huge win for Roku.
Nick Troiano On How Buying AdTheorent Advances Cadent's Omnichannel Ambitions
Cadent CEO Nick Troiano explains why they are going omnichannel, why you should too and how their AdTheorent purchase will help get them there faster.
Everything Shoppable Everywhere, All At Once
Everyone wants to make everything shoppable - regardless of whether shoppers want to shop everywhere.
LG’s Sports Streaming Reports Cover US, UK And Canadian Markets
LG’s new series of reports looks at the state of sports streaming in the US, UK and Canada and finds some surprising similarities.
Old Wine, New Bottles: Quantifying Hollywood's Continued Reliance On Remakes And Revivals
Hollywood has long been criticized for its over reliance on tried and true IP. But which streamers are most guilty of jumping on this trends? The results will surprise you.
How Tubi's New “Dead Hot" Provides A Brand Safe Pathway To Incremental Audiences
In this Q&A, Tubi’s Cynthia Clevenger explains the strategy behind Tubi’s new original “Dead Hot” and how that helps advertisers reach incremental audiences on streaming.
Streaming's Round Trip: How Netflix Went From Borrowing Content To Originals And Back Again
Netflix’s round trip voyage—from licensing to originals and back again, is a good window into how the streaming business model keeps shifting. But is this latest move a good one? Brandon Katz has the goods.
Embracing Fragmentation: How to Maximize Reach this Election Cycle
Magnite's Ryan Kenney delves into the role of CTV in political advertising , with an emphasis on its brand safety, targeting and local advertising capabilities.