“Having our first party data integrated into SpringServe has been really key to making sure we're serving the most relevant ads and also being able to offer clients full service LG capabilities through programmatic,” said Kelly McMahon, LG Ads.

If FCC Chairman Brendan Carr truly believes in the importance of media localism, then he should stop treating it as deregulatory wishful thinking and start advocating for policies that directly support it.

The Howard Stern Show saw declining returns on YouTube, in an environment built from its model. But the program could learn a thing or two from social video as it eyes its next chapter.

In Part 2 of our new video series from Cannes, hear top executives from Seedtag, IRIS.TV, Paramount Advertising, and Comscore talk about creative solutions they’ve had to the industry’s biggest challenges.

Originals from Your Friends at TVREV

Back in 2012, the members of the 2nd Screen Society were pushing a future TV based on data from millions of users that fueled everything from targeted ads to better discovery to shoppable TV. They were just a decade too early.

The UK's Barb just handed the industry a data-driven way to push back on YouTube’s “we are TV” narrative. Justin Lebbon looks at how this will impact buyer behavior.

Why microvideo sites are still going strong and who is watching them. Plus the fallout effects of ChatGPT’s recent backslide

The NHL has no clear roadmap for aggregating rights, managing the financial shock of lost RSN revenue, or making the fan experience more seamless across markets.

Why do sequels do so much better than remakes? Like 11:1 box office ratio better? Brandon Katz has some thoughts.

MLS is punting on a decision around aligning to the FIFA calendar for now; but is it simply too late to make a change at this point, especially when surveying the U.S. TV landscape?

What’s turning connected TV into “conversion TV”? Samsung Ads’ Justin Fromm explains in this enlightening new interview around Samsung Ads newest report.

In a further Conversation from Cannes, Justin Lebbon talks with ITV’s Kelly Williams about the future of streaming in the UK, and why he’s feeling so positive about it.

As TV measurement moves to embrace multiple currencies, Xperi’s Fariba Zamaniyan explains why metadata remains the most undervalued component in the equation.

In Part 2 of our series on Data and Creativity from LG Ad Solutions, we explore how data can inform creative decisions without dictating them and why ads shouldn’t feel like interruptions.

Originals from Your Friends at TVREV

South Park’s video parody featuring naked Trump in the desert could have dropped pretty much any time and sparked a chorus of internet buzz, earned media coverage and chatter. But that would have been generic run of the mill roasting.

By dropping it yesterday, South Park took comedic timing to another level— beyond funny.

Why live sports is the best way to reach affluent ad avoiders and why bundling is back.

iSpot’s new first-half TV report showcases how streaming is growing steadily, primetime’s ability to survive, and the ad market’s increasing consolidation around top networks.

Barbie's $1.4 billion success exposed how blockbusters ignoring female audiences are leaving massive money on the table with persistent gender gaps.