Over-the-air television viewing is more sizable and demographically attractive than most industry professionals realize - and is actually growing in popularity. The catch: nobody knows how to truly measure or account for it.

Madhive CRO Jon Kaplan tackles the future of advertising as it relates to sporting events, and what that means in the age of streaming.

Mike Shields digs into the new cookie-less “solution”, ID5.

Having strip mined comic books, Hollywood is looking to video games for its next batch of hits. But is there enough IP to draw on?

The final few games of the women’s tournament captured a 3.66% viewership share across April 1-7, per Inscape.

27% of surveyed execs expect to invest more money in the upfronts than they did last year.

Whither goes the Mouse House, so goes the industry. Or at least the old school media companies. Why Iger’s win matters plus why having an NBA shoulder channel is a huge win for Roku.

While linear local broadcast TV still commands the lion's share of political ad spend, its supremacy going forward is very much in question. We talk to the digital doyenne of one of the country’s largest station groups to find out what’s ahead for this cyclically lucrative ad category.

Cadent CEO Nick Troiano explains why they are going omnichannel, why you should too and how their AdTheorent purchase will help get them there faster.

Everyone wants to make everything shoppable - regardless of whether shoppers want to shop everywhere.

Caitlin Clark puts up big numbers both on and off the court, as we dive into her impact on TV and social video.

LG’s new series of reports looks at the state of sports streaming in the US, UK and Canada and finds some surprising similarities.

Scheduled from April 29th to May 2nd in New York City, the agenda for this four-day gathering promises to unveil the latest trends and innovations in digital video, shaping the future of ad-supported streaming platforms.

Hollywood has long been criticized for its over reliance on tried and true IP. But which streamers are most guilty of jumping on this trends? The results will surprise you.

But NCAA basketball is still in a full-court press for TV viewership share, per Inscape.

In this Q&A, Tubi’s Cynthia Clevenger explains the strategy behind Tubi’s new original “Dead Hot” and how that helps advertisers reach incremental audiences on streaming.

The combo Disney-Hulu app is a smart idea, but we flag some potential issues. Meanwhile, contextual targeting is having its day in the sun and why that’s making lots of people happy.

Netflix’s round trip voyage—from licensing to originals and back again, is a good window into how the streaming business model keeps shifting. But is this latest move a good one? Brandon Katz has the goods.

The NFL is happy to add Christmas to a growing holiday season slate — but the lingering question is what is “too much” football on TV?

The men’s and women’s basketball tournaments took first and second place, respectively, on Inscape’s latest ranking of the most-watched TV programming.